What If, There Was A Decoder Ring for Your Business, Would You Use It?

* In this issue: Answers decoded

* Less than 595 words, a two minute read.

As a kid, we imagined the secret decoder ring that would open up the secrets of the universe, unlocked coded messages or in today’s vernacular crack the latest video game.

Decoding hard stuff can be challenging. Many of us students of business have been on that track for 45 plus years. And, what has been the collective success rate been?

For Ci companies, getting to consistent growth, a handsome profit and accumulating cash while your employees grow perpetually is a high goal.

John Maxwell defines the advanced stage of leadership as, “to be successful as a leader you must grow your successor or you have failed”. To grow your successors you must create an environment where the business and people thrive. How many owner operators have a strong #2 poised to takeover?

Here are some of the answers: Understand your business model completely and maximize it, (that gets your both Profit & Cash). Growth on the other hand is a challenge; it is the art for continuously finding new clients.

That sounds like business development (some might say marketing; but marketing has a bad rap, often lost in pretty graphics, promotions schemes, casting of seeds in unintentional directions, and uncertain return on money spent). Finding and maintaining the right clients is marketing. And, it is for CI companies, business development. It centers on trade partners who get the clients first. Yes, the ones you want.

So you say: all I have to do is get my model right and find more clients? Pretty simple, right?

So why don’t we don’t it more effectively? Believe it or not, it’s because we won’t allow ourselves to buy into the three things that CI luxury dealers must do to get the business model correct. Click here to get them free.

So, if I grow double digit each year, and yield 20% or more in profit and help my people grow; there’s a happy ending? We think so.

But wait. Is anyone thinking there is one big flaw in all this? Where do I get the production staff to feed this engine?

That brings me to the BIG solution. You need a large organization that can attract, train and develop talent. Is this the only thing holding us back?

All these years and this is the single thread holding us back?

Your CI company could have incredible value.

You can’t do it alone, or you would have already done it. Consider becoming the $20M to $50M player in your marketplace. Let’s talk on how to get there. The decoder is free; the work is not.

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